Pixar Animation Studios Toy Story 30th Anniversary Mailer
Disney magic, delivered! For the 30th Anniversary of Toy Story, we developed an entirely custom PR mailer for ~50 highly targeted creators. The premium, hands-on experience was designed to mimic the look and feel of Andy’s toy chest, complete with a “push me” button inside the box that played classic audio clips from the film.
The campaign resulted in ~200 posts across platforms, 7M+ views, and 420K+ total engagements.
