Tubi Cole Poska x Tubi Merch Collections
From creator concept to culture moment. Saylor partnered with creator Cole Poska and Beyond Studios on "Born Tubi Free," a limited-edition capsule collection, translating internet culture, Tubi fandom, and his signature brand of humor into an exclusive merch line.
The collaboration quickly expanded into a multi-phase campaign across product, content, and live experiences.
After launching with an online drop and a fan-driven coffee shop pop-up in Los Angeles, the partnership grew to include a Pride collection ("Proud Tubi Gay") at OUTLOUD Festival, followed by ongoing storytelling, new releases, and Pride activations in New York City.
