Hilton Fall Sale
Stay Saved, Indeed. To promote Hilton’s limited-time sale, Saylor dreamed up Stay Saver Steve—a social-first mascot who “rescues” almost-ruined vacations while seamlessly landing the message of saving up to 20% on stays.
Through punchy, situational spots built for feeds first, we turned everyday travel mishaps into quick-hit stories with a clear payoff: stay saved, sale unlocked, and Hilton reinforced as the place guests can count on when their trips need a hero.
