LEGO DREAMZzz
Catch These Zzz’s. To bring LEGO DREAMZzz to life for a new generation of fans, Saylor built a YouTube-first universe of multi-episode compilations, shorts, and social-native edits that blurred the line between the dream world and the screen.
We didn’t just cut content—we expanded the IP with an original animated web series, developing new characters, scripting and storyboarding episodes, and directing cast VO to turn one of LEGO’s heroes into a full-fledged streamer, ready for bingeing on YouTube, LEGO.com, and beyond.
