Blizzard Entertainment Diablo Immortal
Hell-bent on fandom. To promote Diablo Immortal, Blizzard Entertainment's massively popular video game, we set out to evolve their social presence into a living, breathing ecosystem that could stand toe-to-toe with the game’s sprawling universe. We tapped into fandom culture to give the brand a distinct, ownable voice and created stunning hero assets while upgrading the experience with platform-native storytelling.
