LEGO Ninjago Anniversary Campaign
Playtime, leveled up. When Ninjago—LEGO’s longest-running franchise—turned 15, the brand needed a fresh way to honor its legacy while engaging a new generation of fans.
Saylor built a dynamic YouTube-first campaign featuring three trailers and a series of high-lift compilations that spanned everything from early concept art to fan-favorite moments and community content.
The result: a celebration worthy of Ninjago’s history—and a launch piece that powered the entire anniversary campaign.
